Questions, answered
What to know before using Aura.
Straight answers about what Aura does, what it does not do, and where your control stays.
Reviewed · July 13, 2026 · Aura Editorial
Questions, answered
What is Aura?
Aura is an AI styling and digital wardrobe app. It combines a style profile, wardrobe context, weather, occasions, and optional notes to generate outfit ideas.
Does Aura use clothes I already own?
Yes. You can add wardrobe pieces from camera or gallery and use those pieces as context for future outfit requests.
Is personal color analysis a professional diagnosis?
No. Aura provides flexible styling guidance. Lighting, camera processing, appearance changes, and personal taste can affect results.
Is Aura free?
Aura includes limited free access. Optional Premium plans increase monthly limits and unlock advanced media features. Stores show exact prices and terms.
How are wardrobe photos used?
Aura processes wardrobe photos to organize pieces and provide styling features. See the privacy policy for categories of information, uses, choices, and contact details.
Can I delete my account?
Yes. Account deletion starts inside Settings. Aura schedules hard deletion after 30 days, and you can cancel during that window by restoring the account.
Can I rely on every generated look?
No. Review fit, dress codes, weather protection, cultural context, and activity safety before relying on an AI-generated suggestion.
Aura, every day
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Visit support for billing, privacy, deletion, or technical questions.
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