Aura legal
Privacy policy
Last updated: July 10, 2026
This policy describes how Aura handles information when you use our AI styling and wardrobe-planning service.
Information you provide
This can include account details, style preferences, wardrobe photos, prompts, saved looks, and messages you choose to send to Aura.
Information collected automatically
We may receive device, browser, language, approximate location, log, diagnostic, and usage information needed to operate, protect, and improve Aura. We use cookies or similar technologies where required and provide controls where applicable.
How we use information
We use information to provide styling recommendations, save your wardrobe, personalize the experience, process purchases, respond to support requests, prevent abuse, measure performance, and communicate important service updates.
Sharing
We may share information with service providers that help host, secure, analyze, process, or deliver Aura. We may also disclose information when required by law, to protect rights and safety, or as part of a business transfer. We do not sell personal information.
Retention and security
We keep information for as long as needed for the purposes described here, legal obligations, dispute resolution, and legitimate business needs. We use reasonable safeguards, but no internet service can guarantee absolute security.
Your choices
Depending on where you live, you may request access, correction, deletion, portability, or restriction of your personal information. You can also manage notifications, permissions, and account settings in the product. Contact us to make a privacy request.
Children
Aura is not directed to children under the minimum age required in their country. Contact us if you believe a child provided personal information so we can review and remove it where appropriate.
Contact
Privacy questions or requests can be sent to contact@aurawear.app.